About Us

Welcome to Forbes Waterloo Toyota

The Forbes Automotive Family has proudly served the Waterloo community for over 78 years, earning our reputation as one of the most trusted Toyota dealerships in Ontario. As a friendly family owned local business we are committed to delivering exceptional customer service, reliable automotive solutions, and a dealership experience you can count on. We carry a wide selection of new Toyota vehicles and high-quality pre-owned cars, trucks, and SUVs. Our long-standing dedication to transparency, quality, and community support makes Forbes Waterloo Toyota the go-to destination for Toyota sales, service, and financing in the Waterloo region. Stop by today to speak with our team of experts. We love to talk Toyota!

Forbes Automotive Family History

Forbes Waterloo Toyota is proud to be part of the long-standing Forbes Automotive family — a legacy built on trust, community, and exceptional service. Our commitment to treating every guest with honesty and care is rooted in decades of automotive experience and family values that extend beyond our showroom doors.

Discover the full Forbes Automotive family history here.

The Power of Choice

Variety really is the spice of life—and at Forbes Waterloo Toyota, we live by it. We’re proud to offer a wide selection of brand-new Toyota cars, SUVs, and trucks right here in the Waterloo Region, featuring the latest technology, thoughtful design, and everyday convenience to make every drive more enjoyable. Looking to maximize value? Explore our carefully curated lineup of quality pre-owned vehicles, including Toyota models and other popular brands Canadians know and trust. As a thank-you, every pre-owned purchase comes with a complimentary first oil change on us. We believe finding the right vehicle should feel just as good as driving it—stop by Forbes Waterloo Toyota and discover the perfect fit for your lifestyle.

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Fast and Friendly Financing

Auto financing doesn’t have to be a hassle. At Forbes Waterloo Toyota, we know that this can be the most stressful part of the process, so we work hard to take the pressure off. Our friendly finance team is standing by to help you find the financing option that works best for you. We’ll run the numbers, and tailor a financing solution that fits your budget perfectly. Everyone’s road to their next vehicle is different, and at Forbes Waterloo Toyota, we believe that every driver should have access to a safe and reliable vehicle. Apply now!

A Modern Way to Shop

We’re living in a digital age, where you can get information almost instantaneously with a click or a tap. Technology has helped shape the way we do almost everything, and at Forbes Waterloo Toyota, we provide a fresh, modern approach to shopping for new or pre-owned cars. Feel free to browse our Toyota dealership’s inventory and ask questions 24 hours a day. You can book a test drive, request a Toyota parts quoteorder new tiresschedule service, and even apply for credit from anywhere you’ve got a connection. The future of driving looks bright, at Forbes Waterloo Toyota.

Not Just Service, Toyota Service

Keeping your Toyota performing at its best starts with a service department you can rely on. At Forbes Waterloo Toyota, our factory-trained technicians are equipped to handle everything from routine maintenance to more in-depth repairs, using the care and expertise your vehicle deserves. Whether you’re stopping in for an oil change or scheduled service, you can expect knowledgeable support and a comfortable environment while you wait. It’s all part of why drivers across the Waterloo Region trust us for their Toyota service and automotive repair needs.

Committed to Our Customers

At Forbes Waterloo Toyota, we’re not content to simply come up to the mark. We go further, do more, and set new standards of excellence in customer service. You’re more than just the next customer in line or the next appointment in the system. To show our appreciation, we’ve introduced a referral program, which gives you either a $100 gift card to a local restaurant or a $100 service credit for each successful referral. But we don’t stop there! We’re also pleased to offer a free gift with your purchase. If you’re looking for a better way to explore Ontario, visit Forbes Waterloo Toyota today!

Visit Our Online Showroom

Discover all our brand-new Toyota models today by visiting our virtual showroom. You can personalize your vehicle from top to bottom and buy it from the comfort of your own living room.

Reviews

We are committed to making you a long-lasting customer and friend.

I’ve had an outstanding experience working with Adam Mudawi. From start to finish, Adam has been professional, honest, and genuinely dedicated to helping me. He always took the time to answer my questions, explained everything clearly, and made sure I felt comfortable and confident throughout the process. What really sets Adam apart is his integrity and commitment to his customers. He never pressured me into a decision and truly went above and beyond to make sure I was happy with my purchase. It’s rare to find someone in the car business who treats you with such respect and care, but Adam does exactly that. If you’re looking for a salesperson who is trustworthy, knowledgeable, and committed to excellent customer service, I highly recommend Adam. I’ll definitely be returning to him for my next vehicle and recommending him to friends and family. Thank you

Eduard U

I bought an amazing Toyota from Pedro at this dealership. It was a pleasant experience through and through. No pressure, honesty and integrity is how I’d describe the salesman, Pedro and the dealership as a whole. I felt welcome and taken care of. Would totally recommend.

Bioelectric *

Absolutely fantastic experience! The Service department at this location was wonderful to deal with. Greg B and Alexa were so friendly, attentive and genuinely cared about helping me. They made the whole process easy and stress-free. Truly the best customer service I've had - thank you both! - highly recommend to come here for all your auto service needs!!

Y Macias

Every time I’m here I’ve had the pleasure to deal with Alexa Vine and she is simply awesome her transparency and hospitality. Her super friendly, patient and attentive approach of addressing your concerns with the best possible solution makes you trust the dealership even more!!!

Abhimanyu Vinocha

Had a great experience buying my 2022 Toyota Camry. The whole process was smooth and stress-free from start to finish. Kyle was super friendly, knowledgeable, and genuinely helpful, and made sure we felt comfortable the entire time. We were treated really well and couldn’t be happier with the experience.

Alena Wiebe

I recently purchased my Toyota RAV4 Hybrid at Forbes Waterloo Toyota, and the entire experience was exceptionally pleasant thanks to Kyle. Kyle is extremely friendly, professional, and patient—he welcomed me in a warm and genuine way right from the start, with no pressure at all, and took the time to explain all the details of the hybrid system and options. He does his job with real enthusiasm and knowledge, which you don’t see every day, and his approach is honest and relaxed. Because of him, the purchase was completely stress-free and filled with trust. I highly recommend asking for Kyle specifically when visiting the dealership—salespeople like him make all the difference and will surely advance in their career because customers always come back for that kind of service....

Miso Nikolic

Always a pleasure working with Forbes Waterloo Toyota. Strong team, great inventory, and a dealership that truly takes care of its customers.

Tj Patel

Nick Morrison went the extra mile to get me into a Tacoma. I really appreciated the extra time he took to get to know me and what would work best for my situation. Carissa Fitzpatrick and Mike Gibson were also very helpful in the delivery of the vehicle. Thanks for a good experience!

Adam Dafoe

I just bought a toyota corolla from here with John(dealer) and got a good deal. He is a very nice and kind person I have ever met here. He understands your situation and supports you as much as possible. He is taking care of the client until the work finishes. Thank you John.

MADHAVRAY BHINDI

We had two days to find ourselves a car and found the perfect car at Forbes Waterloo Toyota. We were met by a kind, attentive and respectful sales person, Walid, soon after entering the building. Walid listened to us and was aware that a car meeting our needs had arrived hours before to the facility. He was right that it was perfect for us, in fact it exceeded our expectations. Then Walid worked to have the car ready for us to drive off the lot within 48 hours, a feat that neither of the previous two Toyota dealerships was willing to attempt. 100% satisfaction and gratitude!!!!

Pam Bresnahan
Our Special Offers
We believe that owning a Toyota should be both enjoyable and affordable. Our special offers are crafted to ease the financial aspect of purchasing and maintaining your vehicle.
Our Team
Our team of specialists are eager to help you with your vehicle needs and are available to answer all of your questions. Come meet us today!
Work With Us
Are you interested in joining our team of specialists in sales, services, administration, and more? Send us your resume today!
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