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Forbes Waterloo Toyota

4.5 Rating

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Welcome to the Forbes Automotive Family

Free Car Washes for Life

Referral Program

Complimentary Shuttle Service

Tire Storage on Site

Complimentary Wi-Fi

Free Oil Change

Gift with Every Purchase

Vehicle Exchange Program

Credit Specialist on Site

Lifetime Brake Pad Warranty

Your Toyota Car Dealership in Waterloo, ON

Fairest in Sales, Finest in Service, Since 1948


Welcome to Forbes Waterloo Toyota, your car dealership in Waterloo! We are now located at 300 Weber St North in Waterloo, Ontario. As part of the Forbes Automotive Group, we are pleased to bring you fantastic selection, great pricing, and amazing service across all of our departments. We’ve been the finest in service and fairest in price since 1948 and have served the Waterloo community and surrounding area for generations. We’ve watched your families grow just as you have watched ours and we’re proud to be your provider for both new and quality used Toyota trucks, cars, and SUVs.

Come and see our all-new showroom, service department, and indoor service drive-through. When you choose Forbes Waterloo Toyota as your preferred Toyota dealership near Guelph and surrounding areas, you won’t be disappointed. The friendly and knowledgeable team at Forbes Waterloo Toyota strive to provide you with an exceptional customer service experience that goes above and beyond what you’d expect when buying a new or new-to-you vehicle. We want you to enjoy your time with us, and endeavour to make it as pleasant and comfortable as possible.

We believe in a no-hassle, low-stress, relaxed atmosphere for you to feel right at home when it’s time to choose a new vehicle like the Toyota Corolla. Feel free to talk to any of our sales team members when you have questions about any of our vehicles. We are always standing by and happy to answer any questions you might have, set you up on a test drive, or go over the financing options that are available to you. We are available in person, over the phone, and online through our website. Please don’t hesitate to reach out to us.

Our exceptional customer service doesn’t just end at the sale but extends into our Service Department. When you take your vehicle in for service at Forbes Waterloo Toyota, we’ll give you a free car wash every time. We also have a referral program; refer a friend and get a $75 restaurant gift card or $75 off your next service appointment. Also, when you buy a pre-owned vehicle from us, your first oil change is free! We guarantee you’ll always leave our Toyota dealership near Fergus satisfied with your experience when you come to Forbes Waterloo Toyota!

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Recently came to Forbes Waterloo Toyota to purchase a new vehicle, Nancy Jelica was able to aide me in my decision making on the model and ultimately made my purchase experience wonderful. She understood my needs and expectations and exceeded them today. I would recommend anyone looking for a new vehicle to go see Nancy, and she will not let you down!
Tom Koumarelas
Nancy Jelica quickly put all our worries to rest and offered us such incredible customer service with great patience. Her wealth of knowledge and expertise was most appreciated in meeting the needs of our family. With heartfelt appreciation we thank you for all you've done! As well, KUDOS to all the staff at Waterloo Forbes for their warmth and smiley personalities, who have made our experience remarkable and truly memorable! Highly recommended for all :)
Vasoulla Nicolaou
What an incredible experience I had dealing with the Forbes Sales Team at Forbes Toyota. From the very beginning, when I met Mike Gibson the Sales Manager, until the time when i picked up my new 2018 Tundra, there was not one item in the whole process that was overlooked. Mike Gibson's professionalism was second to none. I was treated with total respect and his team fulfilled all of my needs to perfection.

My new truck was exactly what I had ordered and was ready for pickup when promised. The paper trail was completed perfectly from Jason Cook as well as the review and demonstration of the vehicle upon delivery. Matt, in the business office was very efficient and was very helpful in explaining all the different plans of the additional warranties that are available.

In todays competitive auto market, it seems that many dealerships are out to sell vehicles with no consideration of the personal level that should be shown to people with the consideration of new vehicle costs.

Mike Gibson and his entire staff are truly the model of which other dealerships should try to achieve if they want success in the automotive market of selling new and used vehicles.

In the future, I will recommend to anyone that they should buy or lease a vehicle from the Forbes Toyota team with no reservations.

Mike, take a bow for the Forbes Team!!!!! Keep up the exceptional sales and service. I will be returning to do more business with you in the future.

All the Best

Paul Draves
Paul Draves
I purchased a 2017 Corolla in the spring of last year, and had a great experience. I also purchased a window tinting package, which looked great! Unfortunately, the laws with respect to the opacity of front window tinting had just changed, and I later discovered that my windows were too dark to pass a standard Ontario safety inspection. To my pleasant surprise, the dealership did not hesitate to replace the tint at absolutely no cost to me. I was not expecting Forbes to take full responsibility, but they definitely exceeded my expectations.

I had the pleasure of working with Calvin Strong, Mike Gibson, and Dave Kirby, and would recommend all three to anyone looking to buy a Toyota in the future.
Lucas Coady
Great dealership to do business with! Mike Gibson and the whole crew went above and beyond to look after me on my purchase, I would definitely recommend them to anyone looking for great deals and courteous staff!
Ken T
I recently purchased a Tundra from Nancy Jelica at Forbes Toyota, what a great experience. She appreciates the value of time and made this transaction very easy. She is very knowledgeable on the product, and also ensured that all agreed upon details where looked after. Her after sales support is impressive as well, Nancy does not just make the sale and walk away, she is there to ensure your remain a happy customer after you take delivery.
John Dyksterhuis
Talked with David and he was very helpful in advising us on options that would fit our needs within our budget. It was a great experience from an informed purchasing perspective but he also made us feel at home and comfortable.
Neil Thomas
I purchased a Toyota from Nancy Jelica at Forbes Waterloo Toyota in December 2017 and could not be happier with my experience! Nancy was beyond amazing to deal with and always replied promptly to my many questions, regardless of when they were sent. Mat in the finance department and everyone else at Forbes Waterloo Toyota were incredibly kind and helpful, and everything about the process was made smooth and easy for me. I owe a big THANK YOU to Nancy and the rest of the team there!
Josh J.
I had a choice of three dealership to get my Toyota car. From the very first day I contacted Forbes Toyota Waterloo, I felt welcomed as everyone was nice and warm. My transaction with Forbes was handled by Nancy Jelica, whom I had an amazing time working with. She delivered excellent customer service and made my experience as a customer worthwhile. She was very patient and answered all the questions I had to ask with no hesitations. I will definitely recommend this dealership to my friends.
So far, it has been great!
Akunne Okoli
I recently purchased a Highlander Demo unit from Nancy Jelica at Forbes Waterloo Toyota. This was definitely the best vehicle buying experience I have ever had in my 50+ years of driving. Nancy is a very knowledgeable sales person with a great non-threatening personality. Both my wife and I really enjoyed working with her to come up with a great deal on a great vehicle. I've had a few post-purchase questions on some of the many vehicle features and Nancy has been more than helpful in finding answers.
James Bell